On January 30, 2013, RIM (Research in Motion) announced that the company will officially be known as BlackBerry.
Members of the BlackBerry Faithful, meet your new phone. The BlackBerry Z10 has everything you’ve been waiting for: a sleek, modern, and professional touch-screen body with an up-to-date OS to match and 4G LTE support. You’ll revel in the virtual keyboard’s ease and in BlackBerry Messenger’s seamless voice chats. You’ll crow about the Z10′s Micro-HDMI port, and enjoy the 8-megapixel camera with its built-in editing tools.
In the most important ways, everything comes together: a lovely HD screen, a fast processor, a camera (with tricks!) that’s good enough to stand alongside the big boys.
Slip off the RIM-colored glasses, though, and you won’t be able to ignore the minor hardware and OS irritations that nevertheless pile up as you use the Z10 over time — like having to use an antiquated and unintuitive file system to create a new photo album, and a basic mapping app that can’t possibly stand up to Google’s best-in-show. For their part, BlackBerry detractors will plainly see a poor iPhone clone that offers little more than the usual features found in any present-day OS worth its salt.
If you’re game to learn a few navigational gestures and your bigger-picture mentality lets you see beyond annoyances, you should feel justified buying the BlackBerry Z10. However, if you’re happy with your current platform, there’s no need to budge unless or until RIM patches up some OS holes.
The BlackBerry Z10 goes on sale January 31 in the U.K., February 5 in Canada ($149.99 on contract), and February 10 in the UAE. Expect U.S. carriers to sell the smartphone for about $199 on contract (about $599 unlocked) in March. Verizon was the first to officially announce that it will carry the white and black versions of the Z10 for $199 on contract. Verizon has the exclusive lock on the white version.
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